The Best Blogs On The Whole Wide Web
Sorry about the sensational title, it’s actually “The best articles I found on the Internet this month” – all lower case. The fact that I found them this month, doesn’t mean they were published this...
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The Best Millennial Blogs (Resource)
I hit 3000 unique visitor mark in June without writing a single blog post. Turned out more and more people are entering things like “millennial blogs in the uk”, “best millennial blogs uk” and...
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Experiential Marketing – Because Social Media Isn’t Real
“People will forget what you said, people will forget what you did, but they will never forget how you made them feel.” – Maya Angelou. Experiential marketing, also called Experience or Engagement...
View ArticleBeing Lazy Intelligent. The Benefits.
“I will always choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” – Bill Gates. Bill’s not the only guy, who believes that laziness doesn’t necessarily have...
View ArticleBrightonSEO 2015: 20 Most Popular Presentations
BrightonSEO is ridiculously popular bi-annual search marketing conference attended by 2000 digital marketers, which makes it the biggest search event in Europe. Last year free tickets sold out in 10...
View Article3 Essential Content Marketing Tips in 2015 (VIDEO)
Before we dive into content marketing tips, let’s look at what content marketing is and what it isn’t. Content marketing IS a process of creating and distributing NON-COMMERCIAL INFORMATION that is...
View ArticleWhy The Key To Millennial Job Satisfaction Lies With SMEs
This is a guest article by Hannah Ovenden, Digital Marketing Executive at Hireserve. What do we, Millennials, want out of our careers? Surveys appear to crop up with increasing frequency telling us...
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Why Attend Youth Marketing Strategy LDN In March 2016?
Youth Marketing Strategy London is my favourite Millennial marketing conference in London and Europe. YMS LDN is not only a well-established international festival attended by 1000s of top brands,...
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NEWS: 66% of UK Millennials want career change
More than half of UK Millennials want career change, according to new research by the London School of Business and Finance (LSBF), which interviewed 1,000 male and female professionals of different...
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Busy Trying To Become Who I Am: On Being A Millennial
This is a guest article from my friend and “slasher” Millennial Karl Eccleston. In public Karl is known as a talented freelance film and music video director, but his main source of income comes from...
View ArticleBranded Content Has An Advertising Problem
For some reason, there is a conventional “wisdom” held by the industry that branded content (sometimes also referred to as sponsored content) won’t get shared and loved, because people don’t trust...
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Millennials And Cars – No Longer The Status Symbol!
This is a guest article by Laura Dinneen, a leader of “Millennials and cars” panel at Hark by Bloom Worldwide. She is also a Research and Insight Partner at Different Spin. I have a confession. I am...
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Keeping Up With The Millennials: Voxburner #YMS16
Trends move quickly when it comes to young people. Keeping up with the Millennials is difficult, because we have to re-think everything we know about marketing. Marketers struggle to develop new...
View ArticleOn Confidence In Public Speaking
In the last two years I’ve given public talks and workshops to groups ranging from 10 to 300 people about topics on Millennials, marketing and employee retention. The most popular presentation being...
View ArticleThe 10 Best Ads From 2015
I’m one of those, who actually enjoys watching ads, often more than TV itself. Last year was a great year for adverts that inspired, innovated and engaged. Below are my handpicked 10 best ads from 2015...
View ArticleHow Millennials Differ From The Other Generations? (Things you didn’t know)
Millennials seem to be the topic of the moment in business media right now. Let’s look at the ways in which Millennials differ from the other generations. The Generation Debt resource, developed by...
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“Millennial Marketing” Isn’t Defined By Age Group
I love to see my article spark a discussion and controversy in the marketing community. In her recent “Millennial Marketing as a tactic. Please, desist!” Lauren Archer brings up a very interesting...
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Millennial Financial Services Careers at GLG Group
In March this year, I was invited to conduct a training session with GLG Group executives on how to attract and retain Millennial employees. Their business model is simple and powerful: they pair top...
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How Millennials Have Transformed The Aspirational Lifestyle?
Marketing, in its most traditional form, is about selling an aspirational lifestyle. Advertisers create illusions of idealised everyday family life or unattainable, other-worldly glamour, and people...
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UK Youth Trends Report 2016: Top 3 Insights
The 8th and 9th of March brought 1000 delegates, 120 speakers, 43 exhibitors, unlimited Korean burritos and chocolate mint brownies to the iconic Roundhouse for Youth Marketing Strategy 2016. Youth...
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